Following several years of development, Mintel’s group of records technological know-how, records analytics, and category experts have created Mintel eCommerce Intelligence—a effective tool that transforms large quantities of complex, uncooked eCommerce data into clean, consolidated statistics units, enabling brands to make better, quicker choices, optimize their virtual proposition, and force sales boom.
Sofía Chalmers, Vice President of Beauty, North America, at Mintel said:
“Mintel’s new AI-powered beauty eCommerce tool promises actionable intelligence that can be used by Insights, eCommerce, Marketing, and Innovation teams to make data-pushed selections, and optimize digital propositions. Complete with the confidence of Mintel’s data technology methodologies, statistics analytics and category understanding, and 50-12 months legacy in market intelligence.
“This revolutionary tool places the information, information, and analytics into beauty manufacturers’ fingers, empowering them to pressure eCommerce sales growth. The powerful patron insights detail what resonates with consumers so our customers can construct stronger brands and create winning product improvement techniques read more :- elasticommerce
Mintel’s technique, platform, and information are what set it apart
The platform allows beauty and private care manufacturers to reveal pricing across four key rate segments, use information-based insights for innovative optimization, pick out their very own, and competition’, strengths and shortcomings, respond to consumers’ converting wishes and behaviors on line, and cognizance on demand-based improvements in an effort to drive sales.
Ewa Berus, Product Manager, at Mintel stated:
“Mintel eCommerce Intelligence is an online, interactive platform that gives comprehensive insights and analytics on the US splendor eCommerce landscape. Data is webscraped weekly to capture the present day facts on products, brands, evaluations, and pricing. Mintel has greater than 1.2 million product statistics thus far, with hundreds brought every week. We cover the pinnacle 9 US shops—which includes Sephora, Ulta, and Target—and the overall spectrum of beauty and private care product categories read more :- crepeskin4
“Multiple levels of exact records fine exams are applied to easy and aggregate the statistics and statistics technology modeling and analytics methodologies are then applied to offer special analysis and interactive visual insights via the clean-to-use on-line dashboards. Simply positioned, Mintel eCommerce Intelligence offers the important analytics to enhance splendor brands’ eCommerce income.”
To research more approximately Mintel eCommerce Intelligence, e-book a demo nowadays. To learn greater about Mintel, go to our website and observe us on LinkedIn, Twitter, Instagram, and YouTube. Looking for a brand new podcast? Check out Mintel Little Conversation on Spotify or anywhere you get your podcasts.
Interviews to discuss Mintel eCommerce Intelligence are to be had on request from the Mintel Press Office. For more statistics on Mintel eCommerce Intelligence, please get in contact.
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