In 1994, a printing machine plant called the "Linnan
printing machines factory" was formally established. At that time, the
products were hot stamping machines and the cutter. Thanks to the founders'
efforts, they have found a solid base for the machines, creating an excellent
sales yield within five years.
In the China printing machinery and packaging industry, most
people know the Linnan printing machines factory. We have dealt approximately
50% of the Chinese market, our sales throughout the country.
It was the company's predecessor occurs.
In 2003, the hot leaf printing machines market and the
matrix cutting machines were already complete. There are more than 100 producers
of these machines in China. In addition, the quality of all manufacturers is
unequal and tries to take advantage of the market share, competing with a price
war, which rejected the benefit of our society.
In this challenging period, the company has taken a new decision:
• Begin to selectively develop new markets with the
maintenance of the quality of the original equipment.
• Establish a new company (Zhive Machinery) to start
developing new products, which is the leaves cutting machine, now we are
selling.
After a year of research and growth, we announce the success
of developing a roll sheet cutter (sheet cutting machine).
In 2004, our new team was officially put into production and we had our first new client team.
Some people can ask ourselves: Why not continue using the
Linnan brand to create new products instead of using the new Zhive brand?
Why:
Products with different brands and sub-equipment can help
improve professionalism, product professionalism and brand awareness.
The old brand has a long history and probably does not adapt
to marketing in the next period. We need a young brand and a young team to
create products and markets to adapt to future changes in the market. In
addition, the previous brand will exist as a parent company.
In the past, the benefit models of Chinese companies were
based mainly on product profit models driven by the product. Each manufacturer
was proud to produce products with lower prices and took advantage of the scale
to obtain profits.
In the new century, Chinese customers update their
consumption. We firmly trust that, in the future, the gain model of most Chinese
companies will move from a unique and straightforward profit model to an era of
the cost-effective model.
China and the world experience enormous changes, and we need
to keep the rhythm and even overcome the development of time.
For 2012, due to the brand's success, our annual shipments
have already reached 100 units. In this year, we have returned to perform a
transformation:
We have created a new negotiating company called Ockway.
Since then, we have officially initiated world trade in exports.
To improve the general level of products and production, we
learned the production level of Europe and America, promoting the company's
update.
So far, we have sold our products in more than 50 countries
and regions of the world.
In the near future, we will obtain a new series of product
updates. At that time, the most advanced products will be presented to our
customers. At the same time, we will continue to update sales and after-sales
levels to meet the needs of global customers. We believe that customers around
the world can understand our intentions!
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